There are two types of festival, one is social media festival where you receive a flood of social media messages and SMS with a awkward silence. 17 email forward with 70 people in reply to all, 5 SMS (because they are charged extra), 144 friends posted on Facebook about the festival. No tweets thankfully or maybe tweets get buried under other tweets (no complaints there). Social media festivals are secular and geographically diverse. People sitting in Bangalore will freely wish their friends in India a "happy Halloween" without fail. There will be a flood of 'Happy Id' and 'Happy Duserra' posts from all the people irrespective of religious background.